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Date: May 16, 2002

Presenter: David Hunt

Affiliation: Yunau, Inc

The guest speaker for this meeting was David Hunt, CEO of Yunau, Inc., who spoke on the topic of Permission Based Marketing and its Role in Advertising Campaigns.

Yunau (pronounced "ya'no") is a database company specializing in e-mail delivery of advertising. The phrase, Permission Based Marketing, is a core competency for the company. Yunau has emerged as a regional leader in the specialized area of delivering e-mail marketing campaigns.

"22% of marketers spend more than 5% of their marketing budgets on e-mail marketing."
- Jupiter Communications

Permission Based email requires the recipient's permission before the email is sent. Yunau advocates Permission Based email as the best way to balance the need to send information via email and the need to reduce the amount of SPAM (or do we want to say "unwanted email") that shows up in your customers email inboxes. These applications ensure that only customers who have given their permission will receive your email messages. This is important in today's online world. Without that permission your business can find itself fighting negative public opinion and Internet blockages.

Yunau.com, Inc. is is a leader in permission-based e-mail marketing and messaging solutions, through our Online Communication Management System (OCMS) application. David Hunt is an active member of the management team and brings over 17 years of business experience in telecommunications, software development, and services. Mr. Hunt has a proven track record for developing business teams and has started three businesses in the last six years.

Before founding Yunau.com in 1999 Mr. Hunt founded Custom Internet Services, Inc., a web services company based in Colorado Springs. Prior to that he was VP and co-founder of Idea Development, Inc., a software services company offering custom software and Internet development services to customers nationwide. Previously Mr. Hunt led customer-focused software and infrastructure development projects at Mid America Computer Corporation.


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